It was in 2009, at the INTA conference in Seattle, that our CSR commitment began. Instead of handing out gifts that might end up in the waste-paper basket, we wanted to give something more meaningful. At our reception, we promised to plant one tree for each guest present. Together with Vi-Skogen – an aid organization that started in 1983 – we planted 352 fast-growing trees around Lake Victoria in Kenya, Tanzania, Rwanda and Uganda. The trees prevent erosion and fertilize the soil, which results in increased harvests of crops such as beans and corn.