From May 19 to 23, Groth & Co participated in this year’s international INTA conference, held in San Diego, USA. Groth & Co was represented by Anton Persson, Karin Crafoord, Carl Wendt, Karin Engström and Carolin Sundkvist.

As a recurring tradition at INTA, we once again hosted our own reception—this year on the rooftop terrace of Hotel Carté. The event brought together nearly 150 guests and provided a valued platform to strengthen existing relationships and establish new connections. During the evening, speeches were delivered by Caroline Sundkvist and Karin Crafoord, as well as by our guest of honor Suzanne Svahn, President of The Swedish American Chamber of Commerce in San Diego.

For the past 15 years, Groth & Co has refrained from giving traditional gifts to our guests. Instead, we conducted a fundraiser in support of the Surfrider Foundation—a nonprofit organization dedicated to protecting oceans and coastal environments. Each business card shared generated a donation to the Surfrider Foundation, amounting to a total contribution that corresponds to the removal of approximately 120 kilograms of plastic from our oceans.

We are already looking forward to INTA 2026, which will take place in London.