Worldwide
Dec 23, 2022

Highest increase in brand values - again!

For the first time ever in 2022, the average brand value of a Best Global Brand has reached over US$3 trillion. The overall value of the Top 100 brands increased 16% rise from 2021 according to Interbrand’s annual report “Best Global Brands 2022”.

"It is striking how the importance of a strong and well-maintained brand is also reflected in its value and what a central asset this is for most successful companies. A general increase in value of approx. 16% among Top 100 brands during the past year is impressive. There are now also accepted valuation methods for brands such as e.g. the international ISO standard Brand Valuation,which makes it possible even for smaller companies to follow the value development of these important assets," says Mats Lundberg, ManagingDirector at Groth & Co.

At the top we still have Apple closely followed by Microsoft, Amazon and Google. Interbrand’s analysis concludes that these organizations are building businesses around their brand (in contrast to the traditional approach of building brand around a product) – and it is setting them apart from the rest of the pack.

Among Scandinavian companies, Lego has risen by 30%. Other among the top 100 are IKEA,H&M and Spotify but they have ranked lower this year.

The rankingis produced by the international consultancy firm Interbrand and has been published for over two decades and consists of the 100 highest valued brands worldwide. There are three key components to their methodology of valuations; an analysis of the financial performance of the branded products or services, the role the brand plays in purchase decisions and the brand’s competitive strength and its ability to create loyalty and, therefore, sustainable demand and profit into the future.

In the list below you can see the changes with the brands’ position and the approx. brand value:

Top 10:

1.  Apple ($ 482 B)
2.  Microsoft ($ 278 B)
3.  Amazon ($ 275 B)
4.  Google ($ 252 B)
5.  Samsung ($ 88 B)
6.  Toyota ($ 60 B)
7.  Coca-Cola ($ 57 B)
8.  Mercedes-Benz ($ 56 B)
9.  Disney ($ 50 B)
10. Nike ($ 50 B)

Scandinavian companies:

28. IKEA ($ 22 B)
56. H&M ($ 13 B)
63. LEGO ($12 B)
70. Spotify ($ 10 B)

For a complete list of the Interbrand’s Top 100 brands, please click here>

CONTACT US

Countries & Contacts

Stockholm

Headquarters

Groth & Co KB
Box 6107
102 32 STOCKHOLM
SWEDEN

Visiting address:
Fleminggatan 20, 112 26 Stockholm

Telephone: +46 8 729 91 00
Email: info@groth.eu
Fax: +46 8 31 67 67
Show on map

Alicante

Groth & Co KB
Avda. De Aguilera 19-1 B
ES-03007 ALICANTE
SPAIN
Telephone: +34 96 592 04 55
Email: info@groth.eu
Fax: +34 96 592 05 03
Show on map

Munich

Groth GmbH
P.O. Box 86 06 29
DE-81633 MUNICH
GERMANY

Visiting address:
Richard-Strauss-Str. 69, 81679 Munich

Telephone: +49 89 982 952 63
Email: info@groth.eu
Fax: +49 89 982 952 65
Show on map

Zhongshan

Groth & Co KB
ZS Office, 23rd Floor
Lihe Commercial Center
No. 16 Zhongshan 3rd Road
ZHONGSHAN, Guangdong Province
CHINA

Email: info@groth.eu
Show on map