The Signum™ Award – Signumpriset® – recognizes and rewards the Nordic company who best manages and develops their trademark – both communicateatively and legally. The nominated trademarks for 2023 are; AIK, Blocket, BRIS, Hemnet, Polarbröd, Stenströms och Svenska Spel!
They will compete on this prestigious prize which is awarded for the 28th time.
“This year's nominees for the Signum Award show that the work of building and nurturing strong brands continues to be both a priority and a clear success factor. We can also note with joy and great humility that the trademark Signum Award also continues to attract very well-known actors in widely different industries. Among this year's nominations, most are probably already well known to most of Sweden's population. For the jury, it may be an even more difficult task than ever to award a winner in this impressively strong starting field”, says Gunnar Berenmark, secretary of the jury.
Since the founding of the award 1995, the branding work of hundreds of Nordic companies has been scrutinized by an independent jury consisting of very knowledgeable and experienced marketers, lawyers and academics. The nominees are judged on the basis of a number of criteria on how the company conveys the trademark, its long-term development and how to legally protect it from infringement.
2023 year’s winner will be presented at The Trademark Day™ on 9 March in Stockholm.
For more information on The Trademark Day™, please visit www.varumarkesdagen.se
[AIK sports club, Blocket onlinepurchase/sale, BRIS Children´s Rights in Society, Hemnet online housing market,Polarbröd bread, Stenströms shirts, Svenska Spel games.]
27 companies and their trademarks have so far won the award for excellent trademark care; BabyBjörn, Almedalen, Polarn O. Pyret, HSB, Pippi Longstocking, Svenskt Tenn, Lantmännen, Icehotel, Hästens, Gröna Lund, Indiska, Findus, Fjällräven, Marimekko, Löfbergs Lila, ICA, Tetra Pak, Svenska Dagbladet, Absolut, Atlas Copco, Flygt, Carlsberg, Bang & Olufsen, Statoil, AGA, Ramlösa och Volvo.
The Signum Award was founded by Groth & Co IP law firm.
More information on the Signum Award and previous winners can be found at www.signumpriset.se
About the Signum Award™
The Signum™ Award – Signumpriset® – recognizes and rewards the Nordic company who best manages and develops their trademark. Signum Award is a mark of quality for long-term branding efforts. The Signum Award was founded in 1995 by Groth & Co IP Law Firm and is presented yearly at The Trademark Day™ in Stockholm. Since 2002, Skriptor Zigila is co-organizor. The winner is choosen by an independant jury consisting of marketers, researcher and legal experts from the media and marketing fields. The nominees are judged based on a set of criteria that include concrete examples of how the company communicates the brand in text and image to employees and customers, its long-term development and also how to legally protect it from infringement.
