The Signumpriset® - the only award for brands in Sweden - welcomes two new members to the jury. Ann-Katrin Tottie, Director Customer Insight & Loyalty and ICA's Future Analyst, and Michael Persson Gripkow, Brand Strategist.

‍"Members of the Signum jury have always shown the greatest breadth and depth of knowledge when it comes to examining the brand's functions and values on the market - Mikael Persson Gripkow and Ann-Katrin Tottie are therefore warmly welcome in the jury," says Jan Rosén, chairmanof the Signumpriset® jury committee and professor at Stockholm University.

Anna-Katrin Tottie is an expert on brand, consumer/costumer and retail at ICA.

She has extensive experience within the ICA group and today mainly works with building strong and loyal customer relationships and brands for the future as well as making strategic forecasts for the market and growth - always with an eye on what drives customers and the brand's positioning in mind. Ann-Katrin is a member of the board of Sweden Food Arena and the ICA traders' association. Spreading knowledge and insights are important to Ann-Katrin, who has lectured on several occasions at Varumärkesdagen.

Michael Persson Gripkow has many years of experience as a brand and marketing manager for, among others, Visit Sweden, Volvo Cars, SAS, Swedavia, the Swedish Royal Opera and Absolut Vodka. For five years, Michael led the government's export program for Design, fashion and architecture and has been a driving force and member of the Sweden image work within NSU (the Committee for the Promotion of Sweden Abroad).

Today, Michael runs projects within Place Branding, positioning and business strategy for both private and public clients. He has previously been chairman of the board of Svensk Destinationsutveckling AB and is currently a course leader for Bergh's School of Communication’s new course “Place Branding”.

The Signumpriset® was established by Groth & Co in 1995 to increase the competitiveness of Nordic companies on the global market. Well-managed brands are one of the most important keys to being internationally successful in the long term. The Signumpriset® is awarded every year at Varumärkesdagen.